"A household located in north London wants to find an exceptional and skilled educator to support their most junior child on his early path to turning into an English gentleman."
Upon seeing this advertisement, you might naturally overlook the wording "first-steps" as just figurative language.
However, it might be the most important aspect of this unusual job advert, as it aims to hire a teacher for a one-year-old.
Many of applications have now been received since the unnamed family published their request for the £180,000 per year tutor, who must be "a uniquely qualified person".
Over the last few weeks, the listing has gained attention throughout the media, with numerous questioning why?
Innovative Idea
A tutoring expert, chief executive of Tutors International, which is helping the family in their search, explained that despite initial scepticism, he considered the concept "visionary", and "innovative".
When he spoke with the family, he said they understood the unconventional nature of their request, and how early in age their son is.
However, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their older child was five, and by that point "cultural influence had already set in".
What exactly does the family refer to by "cultural predisposition"?
It's "all-encompassing", Adam answered. "The way you eat, the manner you speak".
He stated the older sibling had adopted "really subtle, body language" from the family, and had assumed their cultural habits. The family informed him they did not want history to happen again with their infant.
The plan: To engage a British tutor, who needs to speak with standard English accent, to guide the baby right from the beginning.
Subtle Influence
"A lot of the education at the beginning here is kind of absorbed naturally," said the expert.
It's by means of this subtle influence that the family are aiming the child will acquire the English characteristics they aim to cultivate.
Adam noted the tutor must be somebody who went to "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The instructor simply needs to be the right kind of person, they'll be carrying out things they aren't even aware they're doing, effortlessly," he said.
Expense Not a Factor
The family informed Adam the selected educator should ideally also have understanding of or interest in equestrian activities, winter sports, artistic pursuits and musical activities so as to inspire the child in a diverse set of passions.
More than that though, he said the family hoped the tutor to sign up the child on a variety of courses so the child would be "pony-riding and starting an instrument by the time they are approximately three years old".
In the family's view, helping their son develop into a "English gentleman" will bring about accomplishment and create opportunities.
"Taking into account the rights and wrongs of that, because it's undoubtedly a class statement," he adds.
Yet, in spite of all this tutelage in "Britishness", could the child adopt alleged cultural influence from the international family he is raised by regardless?
"Absolutely", replied the CEO. "They understand this might not succeed, but they've merely embraced the view of, 'why not attempt it and let's go as soon as we can', because the cost of it is not a concern," he stated.
Impractical
A number of in the education sector who share these doubts.
An education leader, head and founder of Blue Education, who provides private tutors, stated that "the process of embracing two identities, or actually, discovering oneself, is something that must be lived into, not designed."
Peter explained that he had emigrated from China to the United Kingdom at the time of childhood, and had been brought up experiencing and embodying dual heritages. He progressed to study at a prestigious UK institution.
"The concept that one individual can serve as a embodiment of English culture, a person who can in some way transplant the characteristics of a UK sophisticate to a one-year-old child, strikes me as naive and impractical," he stated.
"In my experience, employing a typically English tutor from infancy will not instantly produce the outcome they desire.
"I did not have such a figure, and nevertheless I have been lucky enough to enjoy numerous of the opportunities they desire for their son."
He stated: "The fact is, personal identity can not be forced from the outside influences; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Of course, UK identity is something Adam believes can be taught – and sold.
"I believe the fact that the world holds us in this respect is something that we should be cherishing|valuing|appreciating