The platform is rolling out a fresh option that enables them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the service announced that it currently hosts in excess of 1 bn content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a full-scale launch. This development aligns with a surge in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding content creators on another major platform primarily display content made by AI. A considerable share of this material is considered low-quality AI content, a term for poor-quality, mass-produced content that is often absurd or bizarre.
Our research shows that many people appreciate content produced via AI tools, from computer-generated images to educational videos, and we want to provide users the power to adjust the amount of that, according to their own likes,” said a spokesperson.
Scale of AI Content
The service announced that there are currently over a billion videos on its app identified as artificially created. Overall, over 100 mn pieces of content are uploaded to the platform every day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI content they watch by opening the “manage topic” feature in the app and choosing “AI-generated content”. Other topics that can already be adjusted under the tool cover current affairs, style, beauty, and choreography.
Platform Guidelines
The platform’s rules oblige users to identify convincing artificially created content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the app will henceforth apply an AI-generated label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2m educational fund for professionals and groups to develop informative material about using AI responsibly. This program will assist educational bodies specializing in training coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, during discussion over plans to cut jobs for a large number of safety staff in Britain. It is set to cut hundreds of positions in its user protection team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it gets reviewed by people. The platform stated a notable drop in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
It is vital to combine people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
